Sifting through the many emails yesterday morning and what do I see? A press release from Sony about Ycee (let a girl rhyme please?.)
According to the press release, Ycee is currently a priority act for Sony Music as his mega smash hit Juice (which has done so amazingly well in the homefront) is ready to continue blazing the trail internationally.
A portion of the statement read:
Ycee, Tinny Entertainment’s foremost act, just dropped a brand new single titled “Juice” featuring Maleek Berry taken from his debut EP – “First Wave”.
Soon to be AFRICA’S BIGGEST INTERNATIONAL HIT of 2017, escalated as a priority through Sony Music France, Columbia Records UK and Ultra Music North America…
Everything that ran through my head is probably running through yours right now. ” Did Ycee not recently go on social media to gripe about this same deal?”
Matter of fact, by the time Tinny Mafia’s Komije was released, there was so much tension that everyone thought Sony Music would likely interfere but right now, the exact opposite is the case.
We just reached out to the G.M. of Sony Music West Africa Director- Michael Ugwu (who was directly at the receiving end of the conflict) via a call and he confirmed that “Juice” had always been a priority track for the Africa business with goals of taking the track global. He said:
“The nature of the major label business is one of patience as pulling off campaigns that involve multiple territories is never an easy task. We at Sony Music West Africa have always believed in the talent that is Ycee and we hope for more wins for this talented young artiste as he learns the ropes of the global music business.”
It is really good to know that the whole tweetuation looks like it has been disregarded and that the goals for Ycee’s deal are still unfurling BUT…Why is Ycee not talking about it ? One would expect that this escalation of Juice as international priority would be publicly applauded as quickly as he was to jump on social media to talk down on the deal Sony Music and Michael Ugwu, but I guess there might just be a lesson of patience in here for all of us to learn from.
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