Long before the advent of music streaming and all the digital options that now help musicians make a living from music, Highlife and Fuji pop stars have been steady cashing out. You’re probably thinking…How have they managed to do this?
Well, besides the fact that they were/are at the heart of the traditional market system, they mastered the art of using their music as a means to create valuable relationships with members of the society’s upper crust.
By mentioning the names of monarchs, politicians, magnates from various industries (and to be honest fraudsters *coughs in 9ice’s Living things*) on their records, these artistes worm their way into elite caucuses, causing them to be the first choice of entertainment in their gatherings.
That’s not even the half of it. Sometimes, material and even cash gifts are gained as tokens of appreciation from the mentioned persons, including placement opportunities within reputable industries and organizations.
A couple of urban artistes have also figured this formula out and have applied it generously in their music; shouting out to sponsors and potential sponsors alike.
In case you’ve never really paid attention to this trend, I have included some examples from some of your favourite artistes below.
If you are an upcoming artiste reading this, just maybe this is something you might want to test? It doesn’t necessarily have to be only the names of renowned wealthy people as the strategy can be tweaked to target any person/group/organization/brand that might be helpful in taking your career to the next level.
- On Pakurumo, Wizkid name-praised his parents, Banky W and the then Governor of Lagos State Babatunde Fashola. Wiz even directly told them to spray him money on the song?.
He did the same thing on In my bed and mentioned even more influential people like Tinubu, Otedola, Saraki, Agbaje etc.
- Olamide is known to make frequent references to the current Lagos state governor- Ambode on his songs and even refers to him as his father.
- Duncan Mighty used this same strategy on his 2010 hit called Portharcourt Son.
- Mr Real also joined this band wagon on his street smash Legbegbe.
- 9ice’s controversial song-Living Things- is said to have the names of several top cyber money bags and you and I probably know the reason why.