Directed by Unlimited LA, the seemingly simple yet super complex video shows Olamide and his friends (all high af lmao) in the middle of nowhere and out of gas for their car. Upon noticing some unusual activity a few metres away from them, Baddo’s curiosity gets the best of him as he follows a herbal concoction hawker into what would later be identified as a special laboratory for special science students.
A lot of controversies have bubbled around this tune, claiming that the song’s message promotes the dreary drug culture of Nigerian youths but this video cures this notion in many ways than one. If you miss the bold Say No To Drugs sign padded in between frames, you’re likely not to miss the concept that shows the transition from being drug bound, to the liberation that is displayed in a lengthy dance scene.
Some days back, dance queen and Guinness World Record holder-Kaffy was hailed as a major player in the creative team responsible for the dance routines and costume design. Needless to say, she deserved(s) the kudos.
Shout out to Olamide and the entire team that pulled this song off- from the audio’s conception to this final visual product. This is a job nicely done.
Watch below and share your thoughts.
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