It is 2017 and everybody wants in on the prestigious African sound particularly after Wizkid’s appearance on Drake’s One Dance amounted into a gazillion awards and many record breaking feats. This year alone, we have seen more prominent collaborations between Nigerians and the biggest cats in the global music industry than we have had in the past years put together. Wizkid’s S.F.T.O.S. project alone saw Drake, Chris brown, Ty Dolla Sign, Treysongz and he has subsequently worked with guys like Wale, Future and a couple more.
Korede Bello had Kelly Rowland on Romantic, Skales, Yung L, Chopstix got on the afro-remix of Major Lazer Run up featuring PND and Nicki Minaj, Davido had Young Thug and the Sremmurd brothers on Pere, he was on Popcaan’s My Story and Wale’s Fine Girl also featuring Olamide, Ice prince and Patoranking starred alongside Jidenna and Nasty C on Major Lazer and Dj Maphorisa’s Particular, Dbanj recently showcased Gucci Mane on El Chapo, Mr Eazi had French Montana on Leg Over Remix and the list is really endless but if we are being honest, most of these collaborations have been only soft hits at their very best which makes you want to question if there was any need for them at all.
The biggest collaboration so far would be Come Closer by Wizkid and Drake but compared to all the wonders that happened with One Dance, Come Closer does not even come close. What effect then have all these collaborations then had so far especially when these Nigerian acts have previously proven their capability of making much better music by themselves?
The general notion is that these collabs are helping to give our Nigerian artistes more exposure in the international market by tapping into the fan base of their foreign counterparts but shouldn’t the music exports be phenomenal and classic pieces that will help prove the artistry of our Nigerian brethrens beyond the idea of the Afrobeats/afropop genre?
Everyone is currently still basking in the beauty and popularity of the african sound and it does have the potential to be around for a while but the only way our musicians can retain their relevance long after this era is gone is if they take their time to create topnotch music that will stand at par in the global arena.
What do you think of the collaborations you have heard so far? Please share your thoughts in the comment box.