Building a fan base for your music is sometimes harder than actually making music, especially when you are an independent artiste. More often than not, musicians tend to believe that their music should speak for itself; “If my songs are good, then I will surely get fans.” While this is true (in some regard), it can lead to a depressing and endless cycle of releasing music and getting no response, so promoting your music is key.
Learning how to promote your music is the best thing you can do to build your career without having to worry about pitching music industry gatekeepers. Below are five ways you can make your music reach new and more fans.
Leveraging on live shows is the best thing you can do as an artiste because it is the easiest way to connect to new fans. Whether you are an opening act at someone else’s concert or the star of your own, put up the performance of your life because the audience will get to hear your music AND learn about your personality. If you make a good impression, you can also make a lifelong fan. I got introduced to Nathmac for the first time at a Djinee concert, and I have been a super fan ever since.
Making videos is another way to reach new people and the best part is, it’s free (for the most part). Social Media sites (Facebook, Twitter, Instagram, etc) allow you to upload videos of yourself for FREE! It’s a great way to expand your reach without having to spend a lot of money. If you’re consistent, you’ll see your audience rise month after month.
Collaborations & Brand Partnerships
The easiest way to build your audience? Sharing someone else’s. Find artists, bands and other businesses that complement yours, and ask how you can help them out in a way that gains you visibility. Your networking skills are key to making this work.
The beauty of social media is that almost everyone in the world is on at least one platform and you can go viral with literally the push of a button (especially if it’s the right person that does the pushing). The key is to learn the type of people that may be interested in your music and meet them where they are. Whether it’s Facebook, Twitter, Snapchat or YouTube, it is important that you give fans a view of who you really are. Don’t try to be too professional or polished. Engage with your audience, and promote yourself when it’s appropriate.
Social media also offers you the option of advertising your music, videos and virtually anything you want to get even more results. The awesome thing about advertising online is that you can target your intended audience down to the city and even interests to get major returns. Just be sure you know who your target is before you start spending because it is easy to lose money on people that aren’t interested.
PEEP THIS POST – MUSICIANS: 13 WAYS TO GET BLACKLISTED IN THE NIGERIAN INDUSTRY