People of the world, could this be the most expensive sneakers in the history of sneakers? Well, Virgin America just unveiled a new sneakers created by Agency Eleven and costs $4,950 (that’s N2.2m), yes a whooping 2.2million Naira for a pair of white sneakers. The one of it’s kind sneakers is by far the only pair in existence and it’s meant to give you a first class experience on air without ever leaving the ground. According to online reports, the sneakers are made of Italian white leather to match the Virgin America’s first class seats with a stainless steal buckle around the ankle. That’s not all, it has a USB phone charger, a video display, a Wi-Fi enabled hotspot without data plan and a tiny LCD display for watching movies.
The Chief Creative Officer at Eleven, Mike McKay, told Creativity Online:
“Virgin America fliers are fashionable, sophisticated, and almost impossible to reach with traditional advertising. But we knew sneaker trends were very popular with our target audience. So we wanted to showcase the airline’s features in a unique way – so our target would actually take notice.”
As the only pair in existence, this one of a kind first class experience shoe is being auctioned on eBay for charity with the proceeds going to a Non Governmental Organisation called Soles4Souls that are focused on distributing shoes and clothing to the poor.
Weldon guys, but with the type of
depression recession Nigeria is facing, I don’t think anyone would be buying a N2.2million pair of white sneakers!