The creative industry has seen the proliferation of individuals with several talents merging and enjoying the best of both worlds- the music & movie industry. They’ve mastered the art of infusing their talents/skills into dominating their art thus dominating the industry. Musicians such as Tuface, Adekunle Gold, Justin Timberlake, Jamie Foxx, Beyonce, Jennifer Lopez etc have changed the narrative and have shown that excelling in different creative industries can be done.
Actor, host/presenter and music composer & winner of best actor in a drama- David Jones seems to be a jack of all trades, strongly determined to make a change and impact in the music/movie industry while addressing and combating one of the evils of the industry. The ills of social media have been tempered seeing how it helped boost a not so popular David to being a name on the streets. His anti-drug campaign song was such an inspiration that A-list music producer Don Jazzy and his fellow Maviners had to remake their own version.
Jovial and quite energetic David Jones is an ultimate delight to converse with. He was a delight to look at dressed in a T-shirt, jean and in the coolest sneakers. He is an avid lover of excellent materials, good music, interesting scripts thus making him a well-rounded person.
Vibe.ng caught up with David Jones to discuss his inspiration, motive and drive for the anti-drug campaign and also to tell us what he has planned in store.
SO TELL US ABOUT YOURSELF
My name is David Jones David. I’m from Akwaibom, I’m a Nigerian. I’m a singer, an actor, a music producer and that’s just a few things about me. I’m predominantly sanguine, that means I joke a lot, I’m sociable, that means I make friends a lot, that’s that for now.
HOW DID COMEDY AND ACTING START FOR YOU
Basically, I’ll call myself more of a singer than an actor, because I started with singing, but you know how it is you know, you enter Lagos, you try to push one or two songs, nothing happens. I don’t think there’s any singing without acting so I decided to go into acting and see whether I can use the platform to push my songs then I went for auditions in African magic with Mnet series and I got the role as Timi in hotel Majestic-a very serious role. Nobody even believed I could be that serious and that put my face out there. For me, that was a challenge that I had to go through.tI built me up and all that, then I got the best actor in a drama series AMVCA 2017, for that particular role and that gave me the platform to put out stuff on Instagram, so when I’m less busy, I just put out skits and that was it.
HOW DID YOUR SAY NO TO DRUGS CAMPAIGN START?
First of all, I don’t drink or smoke except maybe to smoke in movies. Just like every other skit or cover I do, I picked up the soundtrack of the lion king song “ circle of life “. I tried to make my lyrics similar to the original song and at the same time, pass a message across. it was a challenge for me but at the end of the day it came out well and that’s how it all started.
HOW DO YOU FEEL ABOUT THE RESPONSE YOU HAVE GOTTEN ON THE VIDEO SO FAR?
The response knocked me off my feet. I knew that if I remained consistent in my craft, I would go far in life, but I didn’t know it was going to be this big. Infact, the day this thing skyrocketed, I was in the studio recording the next video I wanted to post about say no to drugs, then I just started getting notifications about people reposting and acting out their own skits and giving my own original skit massive airplay. My director asked me to put aside the new video and just ride on the popularity the current video was bringing me. I didn’t even announce a challenge but it started getting reposts from major artists and I was blown away.
WHAT DO YOU THINK ABOUT USING INSTAGRAM TO PROMOTE YOUR CRAFT AND HOW DO YOU THINK IT CAN BE IMPROVED?
Sometimes people call me asking me how to use Instagram to promote their craft that they
heard I produce music, I act, I sing etc. and I always refer them back to their cell phones. Once you have a smartphone, then you’ve gotten the ability to do a lot. I shot the say no to drugs video with my phone. With your smartphone, you can make all your creative ideas a reality, same way you can chat with me and see my videos.
WHAT ARE YOUR PLANS FOR THE FUTURE AND WHAT ARE YOU CURRENTLY WORKING ON?
Yeah, I have big plans for this say no to drugs campaign because its very positive and the
response I’m getting is so amazing. I give God the glory for using Donjazzy because trust me, I didn’t see this coming. For me, that’s a sign that God really wants me to push this campaign further. For now, I’m already getting calls from several N.G.Os who want to
collaborate on several things and for me, that’s a positive response, so there’s more to come.
DO YOU HAVE A SIDE HUSTLE, SOMETHING YOU DO APART FROM ENTERTAINMENT?
Some people might see singing and acting as a side hustle, so the term side hustle is subjective to the individual, so for me, my side hustle is my career. Singing, acting and entertainment, in general, is what I do.
HOW ARE YOU COPING WITH THE STRESS OF THE INDUSTRY?
In any industry, passion is key. Passion brings you happiness, passion makes mountains look like molehills. First of all, discover your passion and follow it, when you have done this, no matter the obstacles in your way in any industry, you will scale through.
WHO DO YOU LOOK UP TOO IN THE ENTERTAINMENT INDUSTRY?
Apart from God, I love good things. So, anybody who is doing well, and producing good music or good movies, I look up to them, so far you are doing well, then I’d look up to you.
WHO WOULD YOU LIKE TO WORK WITH?
Anybody that is doing well in their field, I would like to associate with them.
YOU ARE INTERESTED IN POLITICS?
I don’t like politics, it is not for me. So I don’t see myself practicing it.
LET’S TALK ABOUT YOUR COMEDY, HOW DO YOU CLASSIFY IT, DO YOU DO STAND-UP?
I’ve never done stand-up. Most of the people that watch my movies don’t even know I do
comedy except those that watch my skits on Instagram. Anyway, comedy is what my friends know me for. It’s unfortunate that the first major role I took in a movie was a mean role and I’ve been getting those same kind of roles even in comedy. I love comedy, when I talk, people laugh, my friends tell me “you can do comedy” but I’ve never done stand-up before even though I’ve anchored events before. I even did comedy skits where I played two characters, the serious and the unserious. So comedy is a yes for me.
WOULD YOU LOVE TO OWN YOUR OWN SHOW?
Well, I had a bigger picture in mind-“David Jones House”, where I would have David Jones
kitchen, David Jones garage where they would sell cars, David Jones studio, David Jones
wardrobe. So I’ve always seen things in a bigger picture. I believe that no time is too late, no matter what it is, if you have something in mind then it’s going to come through. So to have my own show would sound good.
HOW DO YOU MANAGE YOUR MULTIPLE PERSONALITIES
I’m a different person when I’m not performing and it’s quite easy to separate my act from my real self. So its very easy to differentiate and manage my act from my real self.