CoverGirl, one of the worlds biggest makeup brands unveiled their first ever male CoverGirl James Charles. The 17yr old youtube sensation made history as he worked alongside CoverGirl brand ambassador Katy Perry. James who is a high school senior is also a make up artist with over 70,000 youtube subscribers and 430k Instagram followers.
The announcement first came in via CoverGirls Instagram page and then on Katy Perry’s and James Charles’ accounts. In a video, posted on Covergirl’s account, Charles introduced himself saying;
“Hey guys, my name is James Charles and I’m a 17-year-old makeup artist! Today I am living out one of my biggest dreams and I’m currently on set for my first-ever TV commercial with CoverGirl. That’s right, I am a new CoverGirl.”
Charles will star in print, TV and digital ads solo and alongside current CoverGirl ambassador, Katy Perry. This move is ground breaking for both James and the CoverGirl brand as James is the first male spokesmodel in the brand’s almost 60-year-old history.