YouTube is a worldwide video platform that has been known for its active usefulness for video marketing. YouTube has a range of benefits for Artists, Comedians, and all round entertainment businesses that can complement those offered by other communication channels.
Understanding the importance of YouTube, would give you a good reason to strategically improve your video search rank. But for this to happen you must observe some significant SEO, or Search Engine Optimization.
Before you publish your video on YouTube, here are 4 tips that will improve its search results:
1. Descriptive video title: Your video content may be awesomely created, but note that the production process is not complete until this video gets to the right audience. for example “Untitled_0001.mp4” is a not descriptive way of naming a video. If it is a music video then include the “Artiste Name” “Song Title” “Features” as fans will search for “WizKid – Come Closer ft. Drake” and not “Untitled_0001.mp4”. so if you want your video added to the search engines results, ensure the titles are descriptive and easy for your fans to find it.
2. Ensure the description section is filled: The more detailed the video description is, the more search engines will find it. That simply means your video description should be well detailed which should include a brief summary of what the video is generally all about, who’s in the video (featured artists, band members and actors e.t.c), and the names of the producers, director, songwriters and everyone involved in the video production process. This may not be easy, but make sure the description contains at least 80 words.
3. Add a link: Ensure you include a link to your website and or social media in the description. This links should have the full “http://” at the front so the link will be active and clickable. Also include contact details so people can reach you if need be.
4. Include proper keywords in the tag: YouTube allows you to add a list of tags to new or existing YouTube videos. Many experts agree that YouTube tags play a major role in YouTube video optimization. according to a quote from Google Help about YouTube tags: “Tags are descriptive keywords you can add to your video to help people find your content”. keywords to be added to the tag should be that related to the content which may include similar artists names, type of music, genre, country, city, record label, album title e.t.c This will help the video to be found during a search.
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