4 deductions from the issue between Ycee and Sony Music West Africa’s Executive, Michael Ugwu

From Left- Michael Ugwu, Ycee and Tinny

Yesterday the 29th of August 2017, Juice crooner and Vibe.ng’s foremost digital cover star Ycee took to his Twitter platform to air certain emotions which were directed at the current leading executive of Sony Music West Africa, Michael Ugwu.

In a thread made up of 10 tweets in total, Ycee asserted that the executives of digital sharing companies were big on siphoning revenue meant for young artistes as well as directing some of the allegation ladened tweets at Michael Ugwu’s and Freeme Digital; a digital music business company he (Michael Ugwu) is known to be an investor in.

Related: YCEE SIGNS MEGA RECORD DEAL WITH SONY MUSIC ENTERTAINMENT AFRICA

This morning, Michael Ugwu posted a series of tweets which were not directly replied to Ycee’s handle, but were obviously in respect of the issue on ground.

 

This whole saga definitely comes as a shock as Ycee’s parent Label Tinny Entertainment and Sony Music West Africa came together in an exclusive distribution deal engagement barely 11 months ago. Ycee has since released his debut project within the course of the engagement which holds critically acclaimed singles like Link Up featuring Reekado Banks, Don’t Need Bae and the chart-breaking Juice.

Ycee has replied Michael Ugwu’s tweets, with more yet to be verified claims that his EP was “sat” on with nothing done about it.

 

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As we try to get to the root cause of the situation, here are some things that can be instantly deduced from looking in between the lines of the Twitter messages of both parties.

  • Tinny Entertainment might be suddenly dissatisfied with the contractual terms which both sides initially agreed to. Prior to this time, there have been no indications of discontentment  on the part Ycee’s management so an abrupt open confrontation such as this may have resulted from a very recent development. This development can most likely be traced to The First Wave E.P especially as it is the only project that both parties have in common since the deal was signed.
  • The dissatisfaction is obviously monetary. Ycee’s tweets are focused heavily on the premise of finance so the conflict might not be far from these 2 things.

Ycee either did not get the financial allocation due to him as stated by the contract or he is asking for more than both parties agreed to.

  • Many Lawsuits might be looming. Though none of Ycee’s tweets specify that his management or himself would be seeking legal redress for their grievances, Michael Ugwu’s side of the story on twitter hints otherwise.

“The act of making false statements about another which harms his reputation. Defamatory statements broadcast over media = libel #defamation

— Michael Ugwu (@iam_magicmike) August 30, 2017″

Reaching out to Free Me Digital, the music distribution company which Ycee also mentioned in his tweet narrative, The company’s representative mentioned their awareness of the current situation and have said they will be taking necessary actions.

  • This dispute appears to be more personal than business related. The tweets of Tinny Entertainment’s Ace act Ycee, seem to be directly targeted at the General Manager of Sony’s west African outlet; Michael Ugwu instead of the Sony Music Entertainment label as a corporate body. Though Michael Ugwu may be handling affairs on behalf of Sony Music Africa on the West African Front, it is in the least way likely that issues relating to artiste deals would be handled independently of the Sony Music organization as a whole.

 

 

Read Also:

SONY MUSIC TAKES WEST AFRICA

APPLE MUSIC LOCAL PRICING: A GOLDMINE FOR THE NIGERIAN MUSIC INDUSTRY

 

 

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