Music videos have always been ‘that thing’ on the television. It has the potential to propel you into the limelight even further because everyone wants to watch the video for the song they have overplayed in their ears for months. It’s really all about feeding your eyes with the same thing you’ve been feeding your ears with. And thanks to platforms like YouTube, Vimeo and co, you can make a shitload of money from your music videos.
Here in Nigeria, the music video scene tells a different story. All they do is shake yansh, spray money, shake more yansh, and even do more yansh shaking. It’s really sad and disastrous because the music videos with the most views on YouTube have like no shaking of ass in them whatsoever.
P-Square’s and Yemi Alade’s music videos have the highest number of views on YouTube and they make videos that one can actually enjoy. There are other Nigerian artistes who deserve accolades for making music videos that are top notch (without any naked female or anyone showing or shaking more than necessary). Artistes like Simi, Adekunle Gold, Omawunmi, Tuface (sometimes), Timi Dakolo, Johnny Drille, and many others.
Below are 10 American videos who have either over a billion or almost a billion views on YouTube that Nigerian musicians (asides from the ones mentioned above, who are doing magnificently well) can really learn from.
Drake – Nice For What
Drake – In My Feelings
Bruno Mars – That’s What I Like
French Montana – Unforgettable
The Weeknd – Starboy
Luis Fonsi ft. Daddy Yankee – Despacito
Maroon 5 – Girls Like You
Ciara – Like A Boy
Shawn Mendes – Treat You Better
Justin Bieber – Love Yourself