With the evolution of technology, more people have access to the internet. Up to 4 billion users access the internet regularly, which makes it an ideal forum to carry out brand advertising and marketing. The level of online retail has also increased, with more people making purchases online than ever before. Recently, there has been a spike in the number of people who are using the internet to keep up with brands for news, product promotions and customer service.
In order to keep up with the virtualization of business, you need to consider putting up a website for your brand. It does not matter whether your business is a startup or an industry leader. Without a virtual profile, you stand to lose out on the potential gains of going live.
There are many content management systems on which you can build your website. WordPress is by far the most popular one, featuring about one-third of all websites on the internet. It is a popular platform because millions of individuals and brands realize the potential it has to build and increase a brand’s online presence. Here is why you should consider using WordPress for your own business.
It is free!
The most appealing feature of WordPress is its potential to increase brand presence without necessarily causing you to incur any expenses. Interested parties can install and configure WordPress within a matter of minutes and be able to use it.
There are a few customization options that are designed to help website owners build their website to their exact preferences. You can access a number of themes and plugins, both through WordPress and other third-party providers to help tweak your site perfectly. While there are a number of paid options, there are even more freely accessible tools as well.
WordPress is secure
As open source code, WordPress attracts interested developers who come up with new tools and products to help website owners improve the functionality and appearance of their websites. While this ensures there is a regular stream of plugins and themes to help improve user experience and provide a range of options for website owners toward site customization, it also increases the level of risk.
Malicious developers will use this opportunity to make harmful software that may be injected onto your website to help meet their ends. This can range from taking down your website, unauthorized advertising, re-directing traffic, data loss and theft of sensitive user information. However, the problem is common with other content management systems as well, since there is always a risk of hacking online.
WordPress significantly reduces this risk by updating the core code regularly. There are a number of common guidelines accessible to website owners to help improve their security, which includes regularly updating WordPress. If you keep your website up to date and follow the recommendations for plugin and theme selection and management, your WordPress website will be impenetrable.
You can customize your site
Even though the platform hosts one-third of all websites on the internet, it remains increasingly popular. You do not have to worry about having a similar website to other brands because there is a wide range of optimization options available to users.
You can set up your website exactly how you want to through the use of any number of plugins and themes, which are readily available. These tools offer different features, helping make your website more unique to your brand.
You should remember to develop a plugin and theme management policy to help maximize the security and efficiency of your website. Any plugins and themes chosen for your site should be updated regularly, to reduce any likelihood that attackers might take advantage of vulnerabilities and bugs to gain access to your website. You also need to pick these tools carefully and avoid third-party applications where possible.
It is SEO friendly
Unlike other content management systems, WordPress is designed to meet the needs of most search engine algorithms. the internet revolves around searching. Users will most likely access your website after interacting with it as one of the results from a search engine query. Having a website on a platform that is designed to meet the algorithm requirements of these search engines will make users more likely to see and visit your page.
You can choose themes and plugins that are designated as SEO-compatible to help increase your brand’s likelihood to rank highly. You will also need to optimize your website for speed to help increase user satisfaction levels since people are more likely to visit faster loading pages.
For website owners with some technical skill, optimizing for speed may include great theme and plugin management, optimizing images and outlay, choosing the right host, caching, as well as doing away with any unnecessary features and bits of code. Most of these optimization measures can be done through the use of plugins, which are readily accessible. A better-ranked page will be more likely to attract users and could help boost brand awareness and growth. If you aren’t sure how to do it, you could hire WordPress developer to help you optimize your site.
It is easy to use
WordPress is attractive because of its ease of use. You can install WordPress with as few as two clicks and minimal supervision. The setup process requires minimal configuration, and can easily be done by website owners without any technical skill. You can access the themes and plugins through the platform, which clearly detail how to operate them for optimum functionality. Some features, such as comment boxes and social media integration already come embedded into the core code, which means you will not have to do any coding.
There are many plugins available to help you monitor and address as many potential challenges as you may face on the platform, usually through a simple process. This makes the platform great for all business websites since the task can be delegated without worrying about the potential loss of sensitive data. Website owners can also store backups and drafts, which makes it easy to retrieve all content in the event of a collapse of your website, helping restore the brand’s online identity without any fuss.