YouTube is an incredible platform for creators, even though many have been hurt by algorithm tweaks recently. In some ways, these tweaks are good because they wake us up and remind us that we need to run our channels a certain way.
The more money you make YouTube, the more your channel will be rewarded. The more you add value to viewers’ lives, the more people will share your contents and subscribe for more. It is as simple as that!
A particular YouTube channel I manage was gaining an average of 300 subscribers and a little over 200,000 views on a monthly basis. However, in the last 2 months, the same channel gained over 3000 subscribers and over 1 million views. If you want to know how that happened, apply the following tips listed below and you will begin to see significant changes on your own channel.
1. Create Compelling Titles and Thumbnails
No matter how good or interesting your video is, it is useless if no one clicks it to watch. People take two main things into account when deciding to click on a video from a channel they aren’t subscribed to:
These two have to be catchy enough to prompt clickability. You can check out trending videos on YouTube to see good examples of Titles and Thumbnails. See example below:
2. Go straight to the point
YouTube rates and ranks your videos based on Watch Time. Simply put, watch time is how long people watch your video(s) on YouTube. The longer people watch your content on YouTube, the higher the chances of your video’s ranking on YouTube. To make a successful channel, you have to make YouTube money by increasing your channel’s watch time.
The best way to do this is to go straight to the point as quickly as possible. If your introduction is too long, people get bored and they bounce off your channel.
3. Upload Frequently
Not only does uploading videos more frequently improve traffic, it gives people a reason to keep coming back to YouTube to watch your videos. If your subscribers like your content, they’ll keep coming back for more when you upload new stuff.
Remember, the point is to get people on YouTube and keep them there. However, if you cannot upload on a daily basis, make sure you are consistent with your uploads and also ensure your viewers are aware of your schedule. See example below:
4. Retain People on YouTube
It is obvious that most channels do not solely rely on ad monetization for revenue generation on YouTube, however, do not make it a habit of sending people off YouTube to blogs or websites as it will decrease the chances of your videos being promoted on YouTube.
5. Adopt Metadata from Popular Videos in Your New Video
If you have a popular video that really performed much better than expected, use a similar title, keyword phrase, description, tags, etc. to build on that momentum. This also works with popular videos from other channels.
Be careful however not to use misleading information. Just because a video of “Davido eating beans” gets a lot of views on YouTube doesn’t mean you should title or tag your own videos with that same information if there’s nothing in your video relating to it. You might get traffic, but the bounce rate will be more!
6. Focus on your biggest sources of Traffic
Use YouTube Analytics to find out what countries your views are coming from, what gender and age bracket is more attracted. Use traffic sources and demographics information to optimize your videos.
For example, if most of your traffic comes from Italy, don’t publish new videos at a time when they’re all asleep.
7. Keep trying to outdo your last video
YouTube’s algorithm tends to give more traffic to channels that have momentum. So, you want to try and outdo your last video every time you publish a new one. Always strive for improvement.
8. Call-to-Action (CTA)
Inasmuch as annotations on YouTube are outdated, the advent of End-Screens and Cards have helped improve watch time on YouTube. You can use end-screens to redirect your viewers to other videos and/or playlists on your channel, promote another channel, prompt subscription as well as link your audience to other websites (use as sparingly as possible).
Cards, on the other hand, give you a chance to create polls so that your audience can help you decide how you should focus on improving your videos. Unlike annotations, both end-screens and cards are desktop and mobile friendly.
9. Use YouTube Analytics!
The Analytics section of the YouTube Creator Studio is one of the most important sections. Always use the analytics to find out just how well your videos are doing and what you can do to improve on them using the information provided.
This section includes the overview, Watch time reports and Interaction reports. It takes time to understand, but in the long run, it will help with your channel growth and success.
10. Interact with your Community
YouTube is like any other social media platform. You need to interact frequently with your community. The comments section is where discussions take place. Give answers to questions, ask your own questions, know more about your audience. This is a way to make them feel like they are a part of something unique!
Always remember that good content is key!