NTBB: Following up a smash hit – A case study of Tekno and Runtown

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2016 saw the birth of 2 of the few songs that left the Nigerian music industry standing still in utter admiration. And yes you guessed right- they were Pana and Mad Over You.

Tekno started getting noticed sometime in 2011 when he released Holiday featuring Davido. He subsequently dropped soft hits like Dance, Duro, Na Wash and others but he only became a certified A-lister after he teamed up with Krizbeats to create Pana.

Runtown got on the scene in 2009 with the song titled 1980. He crawled up the ladder with tracks like Successful, Gallardo, Bend Down Pause, and spectacular features including Wizzy Pro’s Emergency, Phyno’s Anamachi amongst others. but if there was one song that stamped him as an African pop star, it was definitely Mad Over You.

Watch below and keep reading!

With an average of about 7-11 months since both songs dropped with Pana being the oldest, Tekno has followed up with Yawa and Rara while Runtown recently dropped For Life; His first single, since Mad Over You.

As expected, many listeners, particularly in Nigeria have judged their latest releases as replicas of their smash hits with a handful outrightly stating that the similarities stem from a lack of creativity.

On the other hand, it is almost as if Tekno and Runtown have found a working formula and have decided to stick to the instrumental and lyrical patterns of the songs that blew them out of proportion: This could be also be as a result of the fact that many of their non-Nigerian fans are quite unbothered about their songs sounding the same and have heavily applauded the recently releases.

We agree that the world is currently overdosing on what is now popularly termed as Afrobeats but, what then happens if and when this working formula becomes played out? Will Tekno and Runtown evolve seamlessly and at the same time retain relevance like the likes of Wizkid and Davido have done over the years?

Let us know what you think in the comment box.

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