CREAM, is a platform launched by D’banj in 2016 to promote and nurture talents in the entertainment and creative industry. Over the years, the platform has raised over 3 million subscribers and has increasingly become one of the leading-if not the leading-creative platform in Nigeria.
The Koko Master recently signed a partnership deal with a financial institution, Access Bank plc. The platform’s new deal, according to Damian Ifeanyi Okoroafor (CEO DMK Media), is designed to reach out to more talents. They also intend to expand their outreach category to include sports, agriculture, entrepreneurship, among others.
D’banj talked about the journey so far, saying, “The journey of CREAM platform has been an amazing one. I can only thank God and my dedicated team for the success thus far. The last 18 months has been a journey of painstaking planning, calculations, funding, research and futuristic thinking on how to successfully deliver on this project”. “With Access Bank coming on board, there would be a lot of value added to our subscribers and participants. Access Bank will be giving 10 lucky winners 1 million naira weekly for 10 weeks, as well as train 10 entrepreneurs within the 10-week period”.