As a musician, one of the hardest things to achieve is getting people to find and connect with your music and getting new fans. Yes, creating good music is extremely important, but what good will it do if no one gets to hear it?
We already know how saturated the music space is, but that doesn’t mean you can’t get core fans of your own. This is where marketing comes in, and below you’ll find four important marketing tips to help you in your career.
1. Social Media
Facebook, Twitter, Instagram, Snapchat, Reddit, and other social media platforms are more or less the number one place to market your music because almost everyone in the world is on one platform or the other, and they are really simple to use. For Facebook and Instagram, you need to have a Facebook page. For Twitter, all you need to do is click the ‘insights’ icon and it will take you to a place where you can promote your tweet.
Also, the beautiful part of it is that you can target the ads to reach users at a specific location.
2. Mailing list
Email lists seem like an old-fashioned thing, but if it were, then platforms like MailChimp, SumoMe, and others wouldn’t exist now, would they? They’re a proven way to connect with and engage your listeners. Announcing tour dates and new music are a few of the obvious mailing list benefits.
Artist websites help musicians present themselves on their own terms devoid of the restrictions of social media. And while the fan analytic information tools Facebook and Twitter can give you is limited, website analytics gives you a comprehensive view of every information thanks to add-ons like Google Analytics and Alexa
4. Streaming platform analytics
The analytic tools some of the major streaming profiles now offer are giving musicians massive benefits when it comes to learning about who is engaging with their music. These tools let you see who listens to your music the most, and lets you learn about where they’re from, how old they are and, in many cases, how they discovered you. There’s plenty you can do with these tools, but the biggest benefit is that they give you a broader picture of what’s going on when it comes to how the world is relating to your music.