3ple7 Dj: “The Life of a DJ Is Like That Of A Prostitute”

Ngozi Blessing Adibe popularly known as 3PLE7 DJ is just the perfect definition of simplicity. In an interactive interview session, 3PLE7 DJ whose love for Dj-ing started on the streets of Lagos – when he was a CD seller,- made us realise that the art of DJ-ing isn’t the same as singing, simply because one can decide to be a singer but one cannot decide to be a DJ without having the passion for it.

When asked about how he came about the name “3PLE7 DJ” and its meaning, he said,

I no be pastor sha, but I had to pray about the name so God gave me the name”

And according to him, the name is Christendom and means ‘praises’, since it was given him by God.

Why 3ple 7 DJ instead of DJ 3ple 7?

Basically, before I picked the name, I did a lot of research just to get a unique name. So it’s very simple, if you google my name, you will never find a similarity. I don’t like shared names so I had to do a lot of research before choosing it.

What does 3ple 7 mean?

It’s Christendom. While I was an apprentice, I was called ‘Blessing’, which is my real name but I told God that I wanted a unique name. So I’d say God gave me the name and it means “praises”, like praises to God.

When did you develop the love for Dj-ing?

I developed the love for the art in the street. I was a street CD seller in Ojuelegba. That was where I met someone who used to do mixtapes, he said he was a DJ and he liked the kind of mixtapes I sold. I also liked his mixtape and sometime down the line, I reached out to him to teach me how to DJ. He asked me to pay first, saying if I don’t pay, I wouldn’t value the process, so I paid and he taught me.

You mentioned you sold CDs at some point, what other highlights were there from your childhood?

My mom was a federal worker, she worked in the Federal Ministry of Works. So we moved around a lot. We lived in Benin, Kaduna, Jos, and even at some point, we moved to Ghana. Anywhere my mom went we followed, and that was basically it.

What has been your major highlight since you started Dj-ing professionally?

Nothing really serious, I started DJ-ing in 2011 and the hustle has been tight. One of my greatest achievement was working with Bet9ja. So basically we’re still pushing.

Is there a place you ‘spin the wheels’ on a regular basis?

Yeah, sure, I spin at Buzz Bar. It’s a popular place on the island and I’m the in-house DJ. I also spin on Rhythm FM on Thursdays and Fridays alongside DJ Humility and other DJs.

From your experience, how far would you say Nigerian music has gone?

I’ll say 98%. I play at the club a lot and so many OAPs come to the club to listen to songs and pick which to play on their shows. Even outside the country, Nigerian songs are in high demand. So we are really getting there.

 Would you say it is more difficult to be a DJ than an artist?

It depends though because being a DJ is a craft and being an artist is an art. You can’t just be a DJ, you need to feel it in your veins, and you need to have a “first love” for it. You can decide to sing but can’t just decide to be a DJ without the passion.

“Back up” with Iceberg Slim is a really nice song. Are there more musical projects you want to put out?

Yes, my first ever single as a DJ was out last year with Airtel ambassador and I was still pushing my DJ career then. I decided to drop this single with IceBerg Slim because I wanted someone that was known in the industry. That was my second single.

What is your favourite genre of music to spin?

I’d say trap. I love trap, I’m a really cool guy and I like cool songs. So trap, I love trap.

Studying human behaviour from clubs and parties, what will you say Nigerians are very passionate about musically?

We like Naija music a lot but sometimes we just want to listen to foreign songs. So you do 45% of foreign music and 50% of Naija music.

What genre of music would you play and notice people not dance to?

That is really difficult to decide because it depends on where you are playing, what time you are playing and who you are playing to. If I play a song and the crowd does not feel it, I see it in their mood and switch to another folder. I do that till I get what works for them.

When you are transitioning music in a club, do you focus on popular music or the tempo of what you are already playing?

It depends also. On the radio, you follow the tempo, but at the club, you follow the tempo for starters then switch it up when you understand your crowd. Other times, people pay for what they want so you give it to them.

Do DJs have to practice or rehearse?

Yeah sure, like they say “practice makes perfect”. The more you practice, the better you become. If I don’t practice and learn new things, I won’t be able to compete with better DJs. You have to read to pass an exam. So yes, we practice.

Is Dj-ing the main hustle for you?

Yes, but there is a side hustle sha… But you don’t want to know what it is. I’m an Igbo boy and business is our thing. #laughs

Can you describe what the day-to-day life of a DJ is like?

It’s a normal life, we don’t have a life and we have a life at the same time. It’s like prostitution, we move at any time.  It is just a simple life, nothing serious.

Would you say the industry right now is more favourable for DJs or Artists?

It is more favourable for the artists, we don’t even have an industry in Nigeria. We can’t define “industry”, we just call it that. DJs are not appreciated in the industry, the artists are appreciated more. Without a DJ there’s no show but at the end of the day, the DJ’s name doesn’t even make it to the flier. It is so unfair.

What would you say is being put in place to make sure DJs are projected onto that platform they should be right now?

For me, I am already a member of the DJ Association of Nigeria (DJAN). In the streets outside Nigeria now, most of the artists are DJs. The songs popping right now are from DJs, so we are not giving up. Hopefully, soon we will be recognised.

What should we expect from 3ple7 DJ during the remainder of 2018?

Omo na hit oh! I am not resting, we are trying to put everything in place, where we want them to be.  So I just put all my plans into God’s hand. Like they say “no food for lazy man, na who work dey chop”.

Who are the DJs you really respect, internationally and locally?

I would say, Calvin Harris, Jonas Jones and Dj Neptune.

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